What app are you researching?
Canva.com
Is the product delivered as a web app, a mobile app, and/or a desktop app?
A web app and a mobile app as well.
What is the app's target audience? (can be more than 1)
Small businesses/entrepreneurs/bloggers with no experience in design.
What pains does this app alleviate and/or what gains does that app provide for its users?
Creating professional-quality designs is expensive, time-consuming, and not accessible for those who do not have any design experience or photoshop in general. Canva is a graphic design platform that allows users to easily create visual content for websites, social media, and more with many professionally designed templates. It is free to use and offers affordable paid subscriptions for additional functionality. It saves time and money.
How would you summarize this app's value proposition is a single statement?
With Canva, anyone can create professional-quality designs. It's easy, and it's free to use.