What app you are researching?
Pinterest
Is the product delivered as a web app, a mobile app and/or a desktop app?
Web app/mobile app
What is the app's target audience? (can be more than 1)
Millennials, Designers, DIYers, Gardeners, Planners, Women, Shoppers, Homeowners, Parents, Someone planning a party or event
What pains does this app alleviate and/or what gains does that app provide for its users?
Provides inspiration, organization and a social platform for users. Users can research products they want to buy.
How would you summarize this app's value proposition in a single statement?
Pinterest provides the perfect social platform for planning life’s next great moment, whether it’s planning your wedding, cooking a new recipe, or making your next big purchase. Easily save, share, and organize your “pins," unlike other social media you can organize your inspiration in one central location. Pinterest alleviates the pain of having various and sundry creative ideas or plans and having no way to keep them organized.